Youtuber Jamie Genevieve has launched her very own makeup brand, ‘VIEVE‘.
Jamie, a Scottish makeup artist, who in the space of six years has grown her following to over 1.4 million and brushed shoulders with the likes of Lizzo and Drew Barrymore, has now launched her very own makeup brand, ‘VIEVE’, and yes we want it all!
We’re expecting big things from the collection, it’s been backed by investors behind Charlotte Tilbury after all…!
Here's A Look At Jamie Genevieve's Makeup Brand, 'VIEVE':
The Essential Collection
The Essential Collection is the first product drop from Jamie Genevieve’s new makeup brand ‘VIEVE.’ It features an eyeshadow palette, matte lipsticks, highlighters, and lip ‘definer.’
The Essential Eyeshadow Palette
A collection of seven matte shadows and three multidimensional shimmers, the Essential Eyeshadow Palette showcases a modern take on neutrals. From minimalist to maximalist, these highly pigmented yet buildable formulas make it easy to create the look you want.
From effortless to experimental, mix and match, and wear it your way.
Nova Glow Highlighter
Finely pressed and silky, Nova Glow Highlighter delivers an instant ‘lit from within’ glow to skin. Sweep across high points of the face as well as the décolletage and centre of the legs for all over radiance. It’s that healthy, sun-kissed skin you can take wherever you go.
Available in 3 shades.
Modern Matte Lipstick
Creamy, comfortable and powerfully pigmented, this matte, nude lipstick envelops lips in silky, moisturising colour that never looks flat or dry. Available in five shades, Modern Matte Lipstick is a collection of universal nudes from cool to warm, bare to bold able to cater to all skin tones to deliver the perfect nude.
Available in 5 nude tones.
Modern Lip Definer
An everyday signature for Jamie, Modern Lip Definer softly accentuates to transform lips in a single sweep. Add volume, define the shape and play with colour combinations thanks to five highly pigmented yet exceptionally blendable shades.