Brand partnerships · Ireland’s teen media brand
She doesn’t trust ads.
She trusts us.
Missy.ie is Ireland’s only media platform built exclusively for teen girls. Since 2017, we’ve been the place she actually trusts.
Irish teen girls are one of the most valuable audiences in the country. They’re brand-curious, digitally native, socially influential, and making buying decisions that will follow them for decades.
And most brands have absolutely no idea how to reach them. Not really reach them. Not in the moment that matters. Not in a way she remembers.
Missy does.
We’re there for the moments nobody else
even knows exist.
We’re in the bathroom stall with her when she gets her first period and has no idea what to do.
We’re the one she asks about her debs dress when she doesn’t want to hear her mam’s opinion.
We’re the thing she reads on results day when she’s terrified to open the envelope.
We’re the voice in her ear the week before she leaves for the Gaeltacht — three weeks away from home for the first time, figuring out who she is without anyone watching.
We’re Dear Missy — the place she sends the questions she hasn’t said out loud to anyone else.
These are the moments where brand loyalty is built. Not in an ad. Not in a sponsored post she scrolls past. In a relationship she already has with a platform she already trusts. That’s where Missy lives. And until now, brands haven’t been able to get anywhere near it.
The audience. In numbers.
Irish — a genuinely Irish teen audience, not a diluted global one
Female, aged 13–19 — the exact demographic most brands struggle to access authentically
Trust Missy’s product recommendations
Consume no other teen-focused Irish media
Average monthly spend — and 95% have their own bank card
This isn’t reach. It’s the most trusted relationship in Irish teen media.
Here’s what that looks like.
Our Gaeltacht content — a moment most Irish brands had never thought to touch — generated 70,000 organic TikTok views in a single week.
Our period content series generates consistent engagement week on week, on a topic no Irish brand is currently owning with authenticity.
Dear Missy receives submissions every week from Irish teen girls sharing things they haven’t told anyone else.
As seen in.
We work with a small number of brand partners each season — chosen carefully, integrated authentically.
Here’s what that means
for your brand.
The under-16 social media ban is coming to Ireland. The brands currently reaching Irish teen girls through Instagram and TikTok are about to face a problem they haven’t fully planned for yet.
Missy — our website, our newsletter, our trusted content — will be one of the only compliant, trusted ways to reach this audience when that happens.
The brands building relationships with our audience now will have a significant advantage over those who wait.
We’ve been building trust with Irish teen girls for eight years. That’s not something you can replicate in a campaign.
Think there might be something here
for your brand?
We open a small number of brand partnerships each season. We don’t work with everyone — we work with brands that make sense for our audience and our editorial voice. If that sounds like it might be you, leave your details below and we’ll send over our partner deck. Danielle will be in touch personally within 24 hours.
The brands that work best with Missy aren’t buying space. They’re showing up for a moment she’ll actually remember.