Ireland’s teen girls are hard to reach. We already have them.

Missy.ie is Ireland’s only media platform built exclusively for teen girls aged 13–19. Since 2017 we’ve built something rare — a genuinely trusted space where Irish teens come for advice, community and content that actually speaks to their lives.

We don’t sell ad space. We don’t do rate cards. We don’t work with everyone.

We partner with a small number of brands each year who want to show up authentically inside the space where Irish teen girls actually pay attention.

95% of our readers trust Missy’s product recommendations. 74% consume no other teen-focused media in Ireland. 78% of our audience is based in Ireland. €100 average monthly spend. 95% have their own bank card.

This isn’t reach. It’s relevance. And in Irish teen media — it’s unmatched.

A Missy partnership means your brand woven into content, conversations and moments that already matter to our audience. Not an ad sitting beside content. Part of the culture.

We work with a small number of aligned brands each year. The right fit matters more to us than the number of deals. If your brand belongs in a teen girl’s world — we’d love to talk about how to make that feel completely natural.

Missy doesn’t just publish content. We create moments.

✦ Missy Debs Fest Ireland’s only dedicated Debs experience for teen girls. One afternoon. One Dublin venue. 80–100 teens at peak purchasing intent — all with phones, all creating content. Organic UGC at a scale no paid campaign can touch. A founding moment for the right brand.

✦ Exam Survival Series The highest-engagement window of the Irish teen year. She’s stressed, she’s searching, she trusts Missy. Brands that show up in this moment become the ones she remembers.

✦ Grad Glow Up One of the most photographed moments of an Irish teen girl’s life. She’s thinking about her skin, her confidence, her look — right now. Be the brand she’s wearing.

✦ Dear Missy Integrations Our most trusted content format. A real advice column that teens turn to every week. Brands who align with the Missy big-sister voice can be woven naturally into the conversations our audience comes back for.

✦ Missy Reading Society Ireland’s first teen book club — a monthly digital magazine, a growing community and a deeply engaged audience of readers. Publisher and brand partnerships available monthly.

✦ Back to School · Halloween · Christmas Seasonal content moments with real purchase intent behind them. We plan ahead. The brands that move early get the best positioning.

Missy works with brands who understand that the most powerful thing you can do with an Irish teen girl audience is earn their trust — not interrupt them.

If you’re looking for banner ads and bulk impressions — we’re probably not the right fit.

If you want to genuinely mean something to the most influential consumer group in Ireland right now — let’s talk.

We open a small number of partnership conversations each quarter. If the timing is right, we’d love to hear from you.

Or email directly: danielle@missy.ie