In recent days, a huge amount of companies and brands have stood forward in solidarity with the Black Lives Matter movement and called for an end to racial discrimination. While this is an important step, we should be more invested in those brands who are taking more than “performative action”.
Each brand has a responsibility and platform and while many have announced that they stand against racism, it is the companies who are putting their money and other resources where their mouth is who are most worth supporting.
Here are the brands that are actively showing support to Black Lives Matter.
Last weekend Glossier pledged $500,000 across five organisations working to combat racial injustice. They also announced their own initiative aimed at long lasting impact by allocating an additional $500,000 in the form of grants to Black-owned beauty businesses”. This brings their pledged donations to one million dollars.
Herbivore Botanicals are a vegan and cruelty free cosmetics company who pledged on Saturday to donate 100% of the profits earned last weekend to Black Lives Matter, ACLU, and the Minnesota Freedom Fund. Not only did they raise $46,000 but they also announced that they are “currently organising our plan to continue the conversation and give to anti-racist organisations year round”.
Cocokind are another company who are also donating their profits. Last weekend they donated $10,000 to ACLU, however, in addition they are further donating 100% of their profits each day this week to a different charity against racial injustice. They have also used their social media to help highlight black-owned beauty brands to support.
The luxury cosmetics company announced that they are donating $50,000 to support The Conscious Kid. The Conscious Kid explained that the money will go towards “our rent relief fund for Black families, anti-racist children’s book fund and their work providing anti-racist education to families and educators”. Clarins also announced on their Instagram, “our work does not end with this IG post”.
When it comes to donating profits, Nailsinc have made the phenomenal pledge to donate 100% of US profits during the entire month of June to Black Lives Matter. They also shared links to donation platforms and recommended books and documentaries to their 242,000 Instagram followers.
Etsy announced to their 2.3 million Instagram followers that they were donating $500,000 to Equal Justice Initiative, with another $500,000 also pledged to Borealis Philanthropy’s Black Led Movement. In the passionate Instagram post in which they called for justice; Etsy encouraged their community “to join us in supporting organisations that are leading the fight for change”.
Anastasia Beverly Hills have pledged one million dollars towards the “fight against systematic racism, oppression, and injustice” starting with a donation of $100,000 across five organisations. In a detailed Instagram post they also announced, “We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry”.
At the beginning of this week the H&M group pledged to donate half a million dollars to NAACP, ACLU, and Color of Change.
Other brands also making a difference include;
- Charlotte Tilbury
- Pixi Beauty
- Urban decay
- NYX cosmetics
- Savage x Fenty
- Honest Beauty
- Honest Beauty
- Pretty Little Thing
Are there any other brands that are actively showing support to Black Lives Matter that we should add?