5 New-ish Beauty Brands To Know About Now

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New beauty brands available in Ireland.

If you’re someone who likes to keep on top of the latest beauty products and trends we’ve got you covered. Here are some of the new beauty brands to know about…

Drunk Elephant

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Welcome to #socialsunday🐘 (ask questions in the comments, our founder Tiffany Masterson might respond!): Q: I just started taking my 30-day challenge #acleanbreak. I’m also using your retinol. is it normal to break out? ⠀⠀⠀ A: Skin purging can happen when you start to use a new skincare product with active ingredients that increase skin cell turnover such as retinoids, AHA and BHA exfoliants. ⠀⠀⠀ AHAs and BHA breakdown dead cells on the surface layers of skin and penetrate to do the same within the pore, and retinol can cause surface cells to shed faster to make room for the healthier cells to come to the surface (cell turnover). Most of the time, purging can mean the product is working to get the bad stuff out of your skin. ⠀⠀⠀ However, breakouts can also be a sign that you’re giving your skin more moisture than it needs (after all, skin can only absorb so much). You may need to adjust how you’re using the moisturizers in your routine, as you could be giving your skin more than it needs. This may be a matter of using less of one thing (like #VirginMarulaOil or #LalaRetro), or fewer products in your morning routine or evening. ⠀⠀⠀ For those who are experiencing purging from retinol or AHA/BHA exfoliants, it can last a few weeks. If you think it’s a breakout and not a purge, try eliminating the #suspicious6 which will help troubleshoot the situation further, or, if in the absence of those common irritants, take a closer look at how much moisture you’re giving your skin and experiment to find the balance that works best for your needs. Hope that helps! 🧡 TM ⠀⠀⠀ Photo: @itstea_rex

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There was a flurry of excitement when Drunk Elephant launched in the UK and Ireland last year. It had been available in Sephora in the US for a while and was always the top of bloggers hit-lists when they were doing US hauls.

If you’re really into your skincare, or if you have a big skin concern this one is for you. It is expensive, but it’s really, really good.

The standout product is the T.L.C. Framboos Glycolic Night Serum. It’s an exfoliating over-night serum that works to brighten your complexion and help banish breakouts. Magical!

Pat McGrath Labs

Pat McGrath products are on the spendy side, but wow they are stunning! Sophie Turner and Lili Reinhart are both fans!

The brand was founded by, Pat McGrath, who is one of of the most in demand makeup artists in the world. The brand has been around since 2016, but it’s building more and more buzz around it. We can definitely see the brand going very mainstream like Charlotte Tilbury!

There isn’t a Pat McGrath Labs counter in Ireland at the moment, but you can order from the website. Head over to the Pat McGrath Labs Instagram for LOTs of inspiration.


After those two eye-wateringly expensive beauty brands we’ve got you covered with something a little bit more budget freindly.

Misslyn has recently launched into selected Penneys stores and Boots Ireland!

All of the products have really great price points, but they’re amazing quality. We love the Misslyn Black Off! Precise Liquid Eyeliner and the super cute but super useful Misslyn Travel Kit All In One Teint Palette – Globetrotter.

The Inkey List

Stripped-back skincare is all the rage thanks to Glossier and The Ordinary, but both brands are kinds hard to get in Ireland unless you order online. But there’s a new skincare brand in town, The Inkey List. And the good news is that this recently launched into pharmacies around the country, so it’s widely available. It’s also available from Arnotts.

Milk Makeup

Unless you live under a rock, or don’t have an Instagram account, chances are you’ve seen Milk Makeup pop up online. It’s been everywhere, and for good reason! The products are practical and super easy to use, and they’re cruelty-free, too.

Definitely look out for the face masks that come in a handy stick packaging or the Milk Makeup Blur Liquid Matte Foundation.

Milk Makeup is available from Cult Beauty.

What new beauty brands are you loving?

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