Molly-Mae Hague Loves This Hair Taming Product – And So Do We!
We love seeing Irish brands making waves, and this latest shout-out has us buzzing! This week, Molly-Mae Hague, one of the biggest influencers on the planet, used The Smooth Stick™ in her latest YouTube video – and yes, you read that right, it’s an Irish brand!
The Smooth Company’s founder & CEO, Áine, has always dreamed of Molly-Mae using her products, and now it’s a pinch me moment come true. Molly-Mae not only used the Smooth Stick™ but also named the brand in her video, calling it “a great little product to keep in your handbag if you love doing slick hairstyles.” And get this: her sister, Zoe, is also a big fan and uses it all the time!
Why We’re So Excited
It’s not every day you see an Irish brand getting love from a global beauty queen like Molly-Mae. Launched in 2022, The Smooth Company quickly became a viral sensation, with the Smooth Stick™ racking up over 100 million views on TikTok! It’s been embraced by major celebs like Millie Bobby Brown, Gwyneth Paltrow, Maya Jama, and Alix Earle – but hearing Molly-Mae rave about it? That’s next-level excitement for an Irish company. We’re not going to lie – we’re obsessed with her sleek looks, so to see Molly-Mae use a product we love?
And for good reason! The Smooth Stick™ is not just your average hair taming product. It’s designed to manage flyaways and baby hairs without the crunchy, greasy finish that other products can leave behind. Packed with Biotin, Aloe Vera, and Vitamin E, it hydrates and cares for your hair while giving you that perfect polished look. Whether you’re after a sleek ponytail or chic updo, this product delivers – and now, it’s got Molly-Mae’s seal of approval.
Proud to Support Irish
We love seeing Irish brands shine, and The Smooth Company is a prime example of homegrown talent going global. You can grab the Smooth Stick™ for €16.99 at The Smooth Company’s website – and trust us, with celebs and influencers raving about it, it’s going to become your new go-to!
Irish-made, celeb-loved, and Molly-Mae approved – we’re so here for it!