The screenshots are pretty damning. The Kylie Skin Milk Vanilla Toner has 1,869 reviews over-all.
- 1,647 of them are for 5 stars
- 190 4-stars
- 24 3-star reviews
- 0 2-star reviews
- and 0 1-star reviews
Seems a bit weird that there wouldn’t be one person out there who didn’t like it, huh?
Protecting Her Brand or Lying?
Now, we kinda get Kylie wanting to project her brand, but it’s just life that not everyone is going to like a product. Everyone has different skin-types, concerns and likes etc.
By deleting all negative reviews not only is Kylie censoring any criticism, she’s also impeding potential customers from learning valuable info about her products.
I don’t know about you, but I’ve often gotten great info from reading product reviews on websites. And a lot of the time if a product has a negative review its followed by “x product from the same brand is better if you have x type of skin”. So, it doesn’t turn me off buying from the brand. It just insures that I buy the correct one, which I really appreciate as a consumer.
It also is quite laughable that Kylie thought it was okay to delate all negative reviews and that it wouldn’t be noticed. Way to be obvious, girl!
The Power of Call-Out Pages
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After we called #KylieSkin and #KylieCosmetics out for deleting their 1 and 2 star reviews, a number of 1 and 2 star reviews (many written months ago) have magically popped up on the @kylieskin website. Not surprisingly, they don’t seem to have impacted the overall five star ratings! Should #KylieJenner apologize for deceiving her customers by hiding all negative reviews for months, or is it all good now that she has made some of these negative reviews public?
How do you feel about Kylie Jenner deleting reviews?