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Penneys Just Announced Their First Vegan Beauty Collection

Penneys Just Announced Their First Vegan Beauty Collection

Team Missy
Penneys/Primark vegan beauty range

Exciting news! Penneys have announced the launch of their first skincare range registered with The Vegan Society.

The PS… Naturals range is a collection of four products each carrying The Vegan Society’s sunflower trademark, which means that the products do not contain animal products or by-products.

The carefully curated range includes four skincare products, of which at least 90% of the ingredients are of natural origin such as organic coconut water and Australian Kakadu plum. The PS Naturals… collection also includes accessories made with FSC certified wood and organic cotton pads. 

Penneys Are Implementing Change

In a statement announcing the collection Penneys said: “We are proud to introduce PS… Naturals, our brand new range of affordable, vegan skincare products proudly displaying The Vegan Society’s iconic Sunflower trademark. Having confidence in the cosmetics you choose is an important part of looking and feeling good, whatever your age, style or budget.  It’s the reason our customers choose Primark. Many of our customers are looking for products made with more natural ingredients to match their lifestyles. We’re excited to provide even more choice for people looking for affordable cosmetics on the high street that not only perform well but are vegan too.” 

The skincare products within the range have all been registered with the Vegan Society, meaning they all fully comply with strict criteria set by the Society that created the word ‘vegan’ in 1944.

Launched in 1990, the Vegan Society’s Sunflower Trademark is the most trusted standard for vegan consumers.  PS… Naturals’ registration with the Vegan Society follows Primark gaining Cruelty Free International’s prestigious Leaping Bunny accreditation last year, whose logo provides a visible reminder that cosmetics at Primark/Penneys are officially cruelty free.

What’s In The PS… Naturals Collection?  

The PS… Naturals collection includes a Balm to oil cleanser, €3.50, Daily moisturiser, €3.50, Face wash, €3.50, and Overnight mask,€2.50. We LOVE a balm cleanser at, so we will definitly be trying that out!

The PS.. Naturals accessories range includes a Body sponge, €3.00, Exfoliating mitt, €1.50, Wooden Body Brush, €3.00, Three pack of exfoliating discs, €2.00, a Natural back exfoliator, €2.50 and a Wooden nail brush, €1.50. Both the body brush and nail brush are made with FSC certified wood, meaning they come from sustainably managed forests.

See Also

Being Environmentally Responsible

There’s a lot of talk at the moment about being environmentally responsible, but it’s actions, not talk that is urgently needed. So, it’s great to see Penneys and the whole Primark brand take positive steps to support the environment and animals.

Primark also introduced a range of environmentally-friendly glitter in April this year along with pyjamas, jeans and homeware made with sustainable cotton sourced from the Primark Sustainable Cotton Programme. Well done, Primark!

Have you tried the new vegan range from Penneys yet?

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